U.S. Navy

The U.S. Navy has the highest basic training dropout rate of any military branch. Recruits aren't making it through boot camp because they're arriving unprepared. We created a tool to whip recruits into shape and prepare them for the rigors of basic training.


App Launch

Environmental ads are placed around recruiting stations, cities and universities to help drive new recruits to download the app.

copywriter: Evan Easley

photographer: Shannon Steger