U.S. Navy

The U.S. Navy has the highest basic training dropout rate of any military branch. Recruits aren't making it through boot camp because they're arriving unprepared. We created a tool to whip recruits into shape and prepare them for the rigors of basic training.

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App Launch

Environmental ads are placed around recruiting stations, cities and universities to help drive new recruits to download the app.

copywriter: Evan Easley

photographer: Shannon Steger